Upcycled Luxury Couture
RonaldV an Der Kemp Upcycled couture refers to the creation of high-end fashion garments from pre-existing materials, such as discarded clothing, accessories, or plastic waste. This practice not only mitigates the environmental impact of fashion production and consumption but also serves as a platform for showcasing creativity and craftsmanship. It has gained prominence as a sustainable solution within the industry. According to a report by Lyst, there was a 42% year-on-year increase in shoppers seeking upcycled fashion in 2020, and demand for second-hand items saw a notable rise of 45%. As the second-largest consumer of water, the fashion industry's impact is significant. However, an MIT study demonstrated that practices like reusing, recycling, and upcycling can cut the industry's water use by up to 20%. The pandemic impacted upcycled couture, as excess inventory fabrics required upcycling, prompting many brands to adapt. Stella McCartney, known for her sustai...
